Ash – Live for Abracadabra

It takes a musician/producer like Ash, with over 500 million streams of his own
compositions; the ability to play piano, guitar, sax, drums/pads, electronic
keyboards/wind instrument; a life shared between Egypt and French Canada, and a mission to blend middle eastern and French/European influences in electronic music, to be granted permission to film a solo music video at the ultimate in atmospheric venues, the breathtaking pyramids of Giza at sunrise. And he’s still in his early 20s.

​ Ash – Keep Me 06:00​ Ash – Heaven 11:46​ Ash – Forgive Me (ft. Sauvane) 16:16​ Ash – Dystopia 21:30​ Ash – Light 26:50​ Ash – Senses 30:30​ Shadden Fahim – Funeral of our Fire (Ash Remix) 36:35​ Ash – Daydream 41:06​ Ash – Worlds Apart 45:22​ Ash – Mosaïque 50:42​ Ash – (Unreleased)

The Cairo-born, Montreal-based producer plays his own work live, and even takes his sax or guitar to jam along when DJing, e.g. in Montreal at Velvet or as Resident at la Champagnerie. But it’s the streaming platforms which have enabled him to reach so many millions. Ash’s big break after an encouraging response to ‘Lost’ (2012) came with the monster hit ‘Mosaique’, at first an under the radar experiment with a middle eastern vibe, suddenly on 500k streams a day, 3 months later 40 million, and to date, 100 million, in the top 50 in many countries. Not only a grower, but a stayer – first released in 2016, the streams have been a torrent, boosted by ‘that’ 2019 pyramids video which has almost 8 million YouTube views. Ash has released many more tracks of which ‘Worlds Apart’, ‘Give a Little’, ‘Daydream’, ‘Dans La Peau’, and most recently, ‘Senses’, have all scored between 2-10 million streams on Spotify alone. The world, and perhaps the Sphinx, eagerly await his first album.

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