The Dior Spring-Summer 2022 Show

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Take your virtual front-row seat to discover the Dior Spring-Summer 2022 show by Maria Grazia Chiuri, being unveiled live from Paris.

Christian Dior SE, commonly known as Dior, is a French luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world’s largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH. 

The House of Dior was established on 16 December 1946[10][6] at 30 Avenue Montaigne in Paris. However, the current Dior corporation celebrates “1947” as the opening year.[6] Dior was financially backed by wealthy businessman Marcel Boussac.[6][11] Boussac had originally invited Dior to design for Philippe et Gaston, but Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand.[12] The new couture house became a part of “a vertically integrated textile business” already operated by Boussac.[11] Its capital was at FFr 6 million and workforce at 80 employees.[11] The company was really a vanity project for Boussac and was a “majorly owned affiliate of Boussac Saint-Freres S.A. Nevertheless, Dior was allowed a then-unusual great part in his namesake label (legal leadership, a non-controlling stake in the firm, and one-third of pretax profits) despite Boussac’s reputation as a “control freak”. Dior’s creativity also negotiated him a good salary.[11] Wikipedia

© Music: Il Quadro Di Troisi #DIOR #DiorSS22 #MariaGraziaChiuri

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