Anjunabeats stalwart Graeme Shepherd, aka Grum, releases his fourth artist album, ‘Unreality’. Out now.
‘Unreality’ is his most reflective work to date, putting human connection in the digital age under the microscope. A story in two halves, the album is introspective, ideas-driven and song-heavy, holding a mirror to Graeme’s own emotional journey over the last two years.
The visceral nature of Graeme’s work has been present since his debut LP ‘Heartbeats’. A feel-good, get up and dance record championed by Annie Mac and Pete Tong in the early 2010s, Grum was a product of the blog era, riding the heights of Hype Machine with his synth-heavy sound. As he pivoted towards the dance floor, both his sound and the stories he wanted to tell became more daring.
‘Shout’, his cover of the Tears For Fears classic, was a prog house protest anthem that foreshadowed 2019’s ‘Deep State’ LP – an underground epic with an undercurrent of discontent, evident in the acid-tinged ‘Stay’, Depeche Mode-esque ‘Lose Control’ or hypnotic ‘Altered State’. ‘Deep State’ eventually spawned his own record label of the same name which has gone from strength to strength in recent years.
On his new album ‘Unreality’, there’s an undeniable summer euphoria to ‘Don’t Look Down’ and ‘Taking Over Me’, written alongside regular collaborator Natalie Shay, a rising star of the U.K. indie-pop scene. ‘Faded Memory’ and ‘Come Alive’, both featuring Sarah Appel, are a synth-heavy shot of adrenalin, channelling the glossy optimism of 1980s pop in a punchy contemporary production.
Another recognisable voice, Dom Youdan, enters the fold. Having previously worked with Grum on Tomorrow’ and ‘Invisible’, there’s a tangible yearning for deeper human connection in ‘Be The Horizon’ and ‘Virtual Companion’. Lead single ‘Disconnected’, featuring Daniel Sealine, is designed for the darkest corners of a club; a techno-infused helter-skelter ride with Daniel’s vocal bursting out of the shadows.
We close with a moment of hope in ‘Look To The Light’, Graeme’s first vocal performance on a record, and the introspective acceptance of ‘Our Cosmic Insignificance’.
Grum’s ‘Unreality’ is out now on Anjunabeats, with vinyl available to pre-order on the Anjuna Music Store now. Grum embarks on phase one of his ‘Unreality’ tour this summer, including 18 dates across North America with shows in San Francisco, Las Vegas, Chicago, Toronto and more, plus a stop off at Above & Beyond’s Group Therapy Weekender London festival this September. Tickets on sale now (https://grum.tv).
· Listen to Grum’s ‘Reconnection EP’: https://www.youtube.com/playlist?list… · Listen to Grum’s ‘Isolation EP’: https://youtu.be/HVYQEelKF8Y · Buy/Stream Grum & Genix ‘The Light’: https://anjunabeats.ffm.to/ggtl.oyd · Buy/Stream Grum Presents: 20 Years of Anjunabeats: https://anjunabeats.ffm.to/20yrsgm.oyd · Listen to Grum’s ‘Deep State’ full album : https://youtu.be/b7zsp-SJUFg