The four Cs are clear, concise, correct, and compelling.

My father’s family didn’t hug when visiting; germs, they said. My sister and I took it to a higher level. We visit without seeing each other.

Five parts of a personal letter, not used in a business setting.

  1. The heading. This includes the address, line by line, with the last line being the date.
  2. The greeting. The greeting always ends with a comma.
  3. The body. Also known as the main text.
  4. The complimentary close.
  5. The signature line.

I have distilled the writing advice I’ve read and received over the years into the four Cs—clear, concise, correct, and compelling.

EW&P by: EZMc.