Kodak Instamatic Commercial (1960s)

The Kodak Instamatic was an immensely successful series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning in 1963.[1] The Instamatic introduced a generation to low-cost photography and spawned numerous imitators.

During its heyday, the range was so ubiquitous that the Instamatic name is still frequently used as a generic trademark to refer to any inexpensive point-and-shoot camera. It is also frequently used incorrectly to describe Kodak’s Kodamatic line of instant-picture cameras.

The Instamatic name was also used by Kodak on some Super 8-based home-cine cameras.[2]

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