We have blue planes, orange planes, yellow planes. You can fly with us seven times and never fly the same color twice. Enjoy this 1960s-era Braniff international ad conceived by advertising trailblazer, Mary Wells Lawrence in an effort to distinguish Braniff flights as entertaining, unique, and memorable.
Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was an airline in the United States that once flew air carrier operations from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company, administering the former airline’s employee pass program and other airline administrative duties. Braniff’s routes were primarily in the midwestern and southwestern United States, Mexico, Central America, and South America.
In the late 1970s it expanded to Asia and Europe. The airline ceased air carrier operations in May 1982 because of high fuel prices, credit card interest rates and extreme competition from the large trunk carriers and the new airline startups created by the Airline Deregulation Act of December 1978. Two later airlines used the Braniff name: the Hyatt Hotels-backed Braniff, Inc. in 1983–89, and Braniff International Airlines, Inc. in 1991–92.